The guitars were then branded as Alvarez. Louis Music, and taking advantage of the industrialization that was sweeping the country, Kazuo started to design and develop steel-string acoustic guitars at his own factory in Japan and importing them into the US and Europe. Here is the detailed background to these locations though:ĭuring a trip to Japan, Gene met Kazuo Yairi, a Master Luthier that produced handmade concert classical guitars. It was then run by the founder’s son, Gene Kornblum. By the ‘60s the company had grown to be a major distributor of several types of musical instruments and accessories. Louis Music, a company that had been importing European violins to America since 1922.
To answer that, let’s take a look at: A Brief History Of Alvarez GuitarsĪlvarez was founded in 1965 by distributor St. Now we know that these guitars have been indeed used by professionals, you can attest to the quality of their sound by listening to those recordings, but does that mean every Alvarez guitar out there would be considered good? And if so, how come they aren’t that popular? Mike Inez of Alice in Chains used an Alvarez acoustic bass for their unplugged, but he wasn’t rocking one for most of their other shows.
Granted, perhaps Eric Clapton could make any guitar sound great… but thinking of the arsenal that man must have at his disposal, the fact that we would go for an Alvarez should be a good indicator of their quality.Īs for the names mentioned, it’s worth saying that they usually use an Alvarez not as their sole guitar, but as a nice acoustic to go to when they need to record or play something that calls for that sweet and warm sound. He also used it for some songs during his Unplugged. Over the decades since their inception, in 1965, they’ve been used by several notable names in music such as Carlos Santana, David Crosby, Graham Nash, Eric Clapton, Joe Bonamassa, Thom Yorke, and several others.Įric Clapton used an Alvarez 1977 Classical Guitar during the performance of tears in heaven. For most of their history, Alvarez guitars have enjoyed a stellar reputation, especially when it comes to their acoustic and classical guitars.
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